USA Today Headquarters in McLean, VAimage from www.aia.org
Over the course of the semester I will be following USA Today’s coverage of the presidential election.
On September 15, 2008, USA Today will be celebrating its 25th anniversary. This thriving news source has the leading paid week-day circulation in the United States, averaging 2.3 million and growing. Once criticized by other newspapers at its start, USA Today’s innovative use of color and the internet have become customary for almost all news sources. USA Today prides itself in covering important governmental issues, while also including entertainment stories that readers find attractive. Mr. Jones, a media reporter for The New York Times who covered the paper from1983 to 1992 stated, "The thing that has made USA Today a success is making it a serious news organization but in a form and a style that is appealing."(Ives, 2008)
Ives, N. (2008, June).USA Today: ‘McPaper’ in modern times. Advertising Age, 79(22),6.
On September 15, 2008, USA Today will be celebrating its 25th anniversary. This thriving news source has the leading paid week-day circulation in the United States, averaging 2.3 million and growing. Once criticized by other newspapers at its start, USA Today’s innovative use of color and the internet have become customary for almost all news sources. USA Today prides itself in covering important governmental issues, while also including entertainment stories that readers find attractive. Mr. Jones, a media reporter for The New York Times who covered the paper from1983 to 1992 stated, "The thing that has made USA Today a success is making it a serious news organization but in a form and a style that is appealing."(Ives, 2008)
Ives, N. (2008, June).USA Today: ‘McPaper’ in modern times. Advertising Age, 79(22),6.
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