And the Lucky News Source Is...USA Today

USA Today Headquarters in McLean, VA

image from www.aia.org

Over the course of the semester I will be following USA Today’s coverage of the presidential election.

On September 15, 2008, USA Today will be celebrating its 25th anniversary. This thriving news source has the leading paid week-day circulation in the United States, averaging 2.3 million and growing. Once criticized by other newspapers at its start, USA Today’s innovative use of color and the internet have become customary for almost all news sources. USA Today prides itself in covering important governmental issues, while also including entertainment stories that readers find attractive. Mr. Jones, a media reporter for The New York Times who covered the paper from1983 to 1992 stated, "The thing that has made USA Today a success is making it a serious news organization but in a form and a style that is appealing."(Ives, 2008)


Ives, N. (2008, June).USA Today: ‘McPaper’ in modern times. Advertising Age, 79(22),6.

www.usatoday.com

McCain and Obama...what did we think one year ago?

One year ago, John McCain was seen by the public to be a “dead” candidate. Many viewed this conservative war-hawk to be a lost cause without a hope of continuing the race. He had previously gained media attention after his time as a POW and attempt as Republican Primary presidential candidate in 2000. Some feared that McCain would just continue where President Bush leaves off.

One year ago, Barack Obama was virtually unknown. This young Illinois senator surprised the nation with his determination and great articulation. Because of his youthfulness and inexperience, individuals may not have viewed him as credible as his opponents. Although many did not believe he could go far, his ethnicity and charm made him the face of change. Some viewed this change to be very negative, maybe pushing the limits too far; others welcomed the idea of a fresh start.